A TikTok MCN with a set of its own: a 15th-century villa
We bring to Europe the way of selling live that grew up on Douyin, in China: one team that opens the TikTok Shop, picks the products, hosts the live streams and shoots the videos. Over 100 creators signed in four months, twelve active TikTok Shops.
Headquartered in the 15th-century Fantastic Garden Tuscan villa near Florence, we keep everything in one place: creator incubation, live commerce and spaces to shoot in.
Rooted in Tuscany
Based in Sesto Fiorentino, in a 15th-century Tuscan villa: office, set and live streams in one place.
Top three MCN in Spain
Our STARLIVE division signed over 100 creators in four months and ranked among the top three MCNs for sales on TikTok Spain.
TikTok Shop Partner (TSP)
As a TikTok Shop Partner we open and run brands' shops, connect creators with high-commission products and use the platform's video boosting tools.
Spaces to shoot in
The Fantastic Garden estate has a pool, a garden, a restaurant and hotel rooms: the spaces where we shoot live streams and content.
Ciao Media x Fantastic Garden
15th-century villa
Pool, garden, restaurant and rooms: the set of our live streams.
Further reading
Services
TikTok Shop management and live selling, plus two video production packages for TikTok and Instagram. GDPR compliant, VAT invoiced.
Case studies
Rossarina topped TikTok Italy’s livestream sales rankings from June to August 2025. ENCHEN reached #1 in Spain’s personal care category.
Brands
The twelve TikTok Shops we run, from food to fashion to tech, with each one's followers and a link to the profile.
MCN guide
How a TikTok MCN works in Italy: who does what among MCNs, TSPs and TAPs, TikTok Shop's figures after its first year, and what to ask before you sign.
Frequently asked questions
What is a TikTok MCN?
An MCN (Multi-Channel Network) is an agency recognised by the platform that signs creators under contract and supports them on content, live streams and monetisation, connecting them to brand products. Ciao Media is a TikTok MCN based in Sesto Fiorentino, near Florence.
Where is Ciao Media based?
In Sesto Fiorentino, in the province of Florence, inside the 15th-century villa of the Fantastic Garden estate: the pool, garden, restaurant and hotel rooms are the spaces where we shoot live streams and content. The company is Fortune Venture S.r.l., VAT number IT02507630974.
How many creators has Ciao Media signed?
Over 100 creators in four months, through the STARLIVE division, ranked in the top three for MCN sales on TikTok Spain. Those who sign work under an MCN contract, with high-commission products and access to the estate's shooting spaces.
What languages and markets does Ciao Media work in?
Italian, English and Chinese: the site and the team cover all three, with native-speaking hosts for live streams. The documented cases are in Italy and Spain, but the area served is Europe, applying the Douyin commerce model brought over from China.
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