Two brands taken to the top of TikTok's charts
Rossarina, Italian fashion, led TikTok Italy's live-selling charts from June to August 2025. ENCHEN, men's grooming, reached first place in its category on TikTok Spain. For each one: where it started, what we did, and the numbers from the seller dashboard.
Where it started
An Italian fashion brand that wanted to sell live on TikTok Shop, in the category that sells the most on the platform and so faces the toughest competition.
What we did
We handled everything ourselves, with no outside agencies: creative, live hosting and sales. The fashion shows went live from the historic spaces of the Fantastic Garden villa.
The numbers
- #1
- Live chart
- +400%
- Sales growth
- 12%
- Engagement
- 5M+
- Views
The outcome
Top of TikTok Italy's live-selling charts from June to August 2025.
Where it started
A global men's grooming brand that wanted to sell on TikTok Spain with content made for that audience, not carried over from another market.
What we did
We localised the content and ran the live streams for the Spanish market with creators from our incubation network in Spain.
The numbers
- #1
- Category Rank
- Spain
- Market
- 89K
- Shares
- 10M+
- Reach
The outcome
First place in the personal care category on TikTok Spain.
Further reading
Services
TikTok Shop management and live selling, plus two video production packages for TikTok and Instagram. GDPR compliant, VAT invoiced.
Brands
The twelve TikTok Shops we run, from food to fashion to tech, with each one's followers and a link to the profile.
MCN guide
How a TikTok MCN works in Italy: who does what among MCNs, TSPs and TAPs, TikTok Shop's figures after its first year, and what to ask before you sign.
Frequently asked questions
What results has Ciao Media achieved on TikTok Live?
Rossarina, an Italian fashion brand, stayed at the top of TikTok Italy's livestream sales rankings from June to August 2025. ENCHEN reached number one in the personal care category on TikTok Spain, with over 10 million reach.
Does Ciao Media run the TikTok Shop too, or only the content?
Both. The team has launched and runs twelve active TikTok Shops. On Rossarina, creative, live hosting and sales were all handled in-house, without relying on third-party agencies.
Where are the live streams broadcast from?
From the Fantastic Garden estate in Sesto Fiorentino: the villa's historic spaces have been used to broadcast premium fashion shows. Shoots can also take place in a studio, at the brand's own location or in urban settings.
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